
A smallholder farmer in rural India wants to know whether it's safe to spray his crop this week, or whether a government subsidy applies to his land. The information exists — in agricultural databases, weather feeds, government portals. But getting to it requires a smartphone, an app, internet access, and the ability to read and navigate. Most farmers have none of these. The access layer was broken.
We rebuilt it as a voice AI solution usable in the farmer's native language.
Existing advisory services required farmers to download apps, create accounts, and navigate digital interfaces — all in a language and format designed for urban, literate users. For smallholder farmers on feature phones with low digital literacy, the flow broke at the first step. Government schemes went unclaimed. Weather warnings didn't reach the people who needed them. Crop advisory existed only for those who could already access it.