A developer team was running the rewards system. Campaigns took days and still didn't feel personal.

Introduction

Tata Neu's cashback and coins system worked — but it was entirely developer-dependent. Every new campaign, every offer had to be built by engineering. That made iteration slow and personalisation difficult. The loyalty programme was live, but it wasn't engaging the customers.

We automated the rewards engine and layered on a gamification system that the business could control directly — no code, no tickets, no waiting.

The Problem

The rewards system had no self-serve capability. Creating a campaign required raising a development request, waiting for capacity, building the logic, testing it, and deploying — by which point the moment had passed. There was no mechanism to target by behaviour, no way to personalise offers by transaction history, and no real-time view of what was working. The business had a loyalty programme but little control over it.

The Solution

• ✓Automated cashback and rewards engine — campaigns can be created, budgeted, and launched in under 6 minutes, with no developer involvement
• ✓Gamification layer with interactive reward formats — Scratch Cards, Spin the Wheel — triggered by individual user transactions and in-app behaviour
• ✓Full control over reward parameters: who receives rewards, how much, what total budget is allocated, and when offers expire
• ✓Cohort-based targeting that routes the right reward to the right user based on historical transaction data and behaviour
• ✓Real-time campaign performance data with live iteration capability

Key Outcomes

• ✓100+ unique reward campaigns launched across the Tata Neu ecosystem — all without engineering effort
• ✓Average session duration increased by 10 seconds — a measurable behavioural lift at platform scale
• ✓Company gained full visibility and control over reward spend: who gets what, how much, and when
• ✓Unified cross-brand reward experience driving multi-service adoption across 20+ product categories